What can your business learn from the Olympics?

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By Kristina Coyne

February 14, 2022

What can your business learn from Torvill and Dean?

 1984. ❄️❄️❄️ The Winter Olympics, Sarajevo. ❄️❄️❄️

❤️♥️💙Valentine’s Day 💜💛💚

The haunting strains of 🎶🎼🎵Ravel’s Bolero 🎶🎼🎵. 

Jayne Torvill and Christopher Dean, kneeling on the ice. 

Their classical-inspired, draped costumes… in purple (of course)

The synchronicity of their movements. Everything working together to create 4 minutes of perfection.


What about all the things that were NOT immediately visible in those 4 minutes?


The countless hours ⏱⏱⏱ of practice.

The money 💰💰💰 paying for all the lessons through the years.

The coach, guiding them through the movements.

The choreographer, choosing the movements that will best fit the music, and show their skills to best advantage.

The choice of music 🎶🎼🎵 and costumes 💃🕺. Would it have been the same if they wore something else, or a different colour?

The costumer, who made the costumes.

The company who made the skates. ⛸⛸⛸

The people who prepared the ice rink.

The videographers 📹📼📹, who captured the performance. So now, 38 years later, we can STILL experience the perfection of that moment.


A truly great moment of 👬 TEAMWORK 👭. Everyone and everything working together to create that experience.

The grace… Where each movement is set up by the ones before it.

It looks effortless. 


And yet, the amount of time and effort that went into creating and producing it would have been immense.

They knew they wanted to win the 🥇🥇🥇 gold medal 🥇🥇🥇.

So they worked backwards from there. 

What did they need to have in place, to make sure that they got there?

What were all the supporting things, that if any one of them was NOT there, would have meant missing the gold?

And really, it’s exactly the same with your business.

If you want it to feel effortless, WHAT DO YOU NEED to have in place to make that happen?


If you, or someone you know, is not sure what they need, or how to do it, I’d welcome the opportunity to have a friendly chat, and explore where they’re at, and where they want to get to. 


And work out what would be the best, quickest and easiest way to get there.

Kristina Coyne

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