What is the Ultimate Profit Path?

Your customers feel like everything is customised for them, and where they want to go. (While behind the scenes they're following standardised, consistent paths that work for them AND your business.)

Your staff are able to do their job more quickly and easily, because everything is available at their fingertips, and flows to them when they need to do something.

You get to see how everything's going, without having to constantly step in and fix things.

Which all leads to

• increased revenue
• increased customer satisfaction
• reduced wasted time
• reduced wasted money 
• less stress and more time spent enjoying your life.

Do you need more leads? Likely not...

Many businesses think that they need more leads.

And yet, when we look closer at what they're doing with their existing leads, we see that they're often

• not always following up with leads in a timely manner
• spending a lot of time with leads who are not qualified
• spending a lot of time with leads who are "just looking" and not yet ready to buy
• not acting on clues from the lead that they are nearly ready to buy
• not capitalising on leads who have already bought.

When we fix all those issues, we improve the conversion rate from the leads the business already has.

Meaning they're less likely to need more leads. 

Do you need more staff to support this? Likely not...

A common question is - will I have to put on more staff?

Quick answer -  likely not initially.

A lot of research shows that 26% of time in small and medium businesses is wasted through inefficiencies.

When we fix the inefficiencies, you're able to serve many more customers with your existing staff.

Of course, when everything is working efficiently, and you reach the limit of your existing staff, then yes, you may need to add more staff.

And when you do, those new staff are able to get up to speed much more quickly, and be more productive immediately. 

How much time does this take?

Good question

Answer - not nearly as long as you think.

The first step is to work out exactly what needs to be improved, and how we're going to do that.

And this first step only takes a number of weeks.

Then the implementation is straight forward, because you know exactly what to do. Implementation time varies, depending on what is needed. Some things you'll be able to put into place immediately, even while we're working on the plan.

So you'll see dramatic improvements incredibly quickly.

That's one of the main reasons for calling it the Ultimate Profit Path.

How do you get the staff efficiencies?

A lot of the inefficiencies come about because the business has grown by adding staff here and there, without actually looking at the internal processes that connect them.

Because the customer experience flows across all areas of the business, we specifically look at the process and data flows as the customer interactions move between each area.

This highlights the gaps, duplications and issues.

When we fix them - hey presto! Suddenly everything works much more easily.

Once we've got the processes working really well, we can look at where automation and software may improve things even further.

AND... most businesses get enormous improvement even before we go anywhere near new software.

We also look at how you can make better use of your existing software, which also delivers productivity and efficiency improvements.